Research Methods for Social Psychology

"Research Methods for Social Psychology" teaches students to think like an experimental social psychologist. Striking a balance between theoretical sophistication and hands-on activities and exercises, this engaging text offers a friendly approach to methodology and a successful means of motivating students to design and execute their own social psychological research. The book contains active learning activities on social psychology in each chapter, as well as thought exercises at the end of each chapter. It offers guidance on developing social psychology research topics, advice on ethics reviews of research projects, instructions on how to design independent and dependent variables, and assistance with performing a post-experimental interviews with participants. The book contains a stand alone chapter on basic data analysis, in addition to directions for putting statistical results into words. It also offers guidance on writing APA-style summaries of social psychology experiments, as well as giving oral and poster presentations; and, includes a sample annotated APA-style lab report.