Research Methods in Business Studies : Practical Guide and Graduate Career Handbook   - Ghauri, Pervez N.

Research Methods in Business Studies : Practical Guide and Graduate Career Handbook

Pervez N. Ghauri

Yayınevi: Pearson Education

Yayın tarihi: 07/2005

ISBN: 9781405825689

Yazar : Shirley Jenner

İngilizce |

Tür: İş Yönetimi

  • Temin Süresi 30 - 45 iş günü

  • ÜYE GİRİŞİ YAPIN

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  • ÜYE GİRİŞİ YAPIN

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This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

Table of Contents

Why Research?

The Role of the Researcher.

Formulating a Research Problem.

Research Design.

Qualitative Methods.

Case Study Method.

Quantitative Methods.

Using Quantitative Methods.

Data Collection.

Writing a Report.

Ethical Issues in Research.

Practical Guidelines.

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