Retailing in Emerging Markets - Halepete, Jaya

Retailing in Emerging Markets

Jaya Halepete

Yayınevi: Fairchild Books

Yayın tarihi: 07/2011

ISBN: 9781609011284

İngilizce | 352 Sayfa | 152 mm x 229 mm

Tür: Moda

  • Temin Süresi 28 - 42 iş günü

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International expansion has been a priority for apparel retailers over the last few decades.
Companies began their expansion by targeting countries that were most similar
to their own, politically, economically, and culturally. As these markets have become
more and more saturated, the focus is now shifting to emerging markets of Eastern
Europe, Asia, the Middle East, and South America. Today's retailing students will be part
of this expansion into emerging markets when they enter the workforce, and an understanding
of the political, economic, and cultural factors that influence retailing in these
markets will give them a competitive edge. Retailing in Emerging Markets provides an
in-depth study of the retail landscape of eight emerging markets, including the organization
of the apparel retail industry in each country, an analysis of consumer behavior, and
strategies for entering the market effectively.

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