Scarcity : Why having too little means so much - Mullainathan, Sendhil

Scarcity : Why having too little means so much

Sendhil Mullainathan

Yayınevi: Penguin

Yayın tarihi: 09/2014

ISBN: 9780141049199

Yazar : Eldar Shafir

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Tür: Kişisel Gelişim

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Sendhil Mullainathan, the 'most interesting young economist in the world', and Eldar Shafir, the 'most brilliant psychologist' of his generation, explain the hidden problem behind everything with Scarcity. Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side behind all these problems is that they're all about scarcity. Using the new science of scarcity, they explain why obesity is rampant; why people find it difficult to sleep when most sleep deprived; and why the lonely find it so hard to make friends. Scarcity will change the way you think about both the little everyday tasks and the big issues of global urgency.

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