SELLING PLACES - WARD, STEPHEN

SELLING PLACES

STEPHEN WARD

Yayınevi: Routledge

Yayın tarihi: 03/1998

ISBN: 9780419242406

İngilizce | 288 Sayfa |

Tür: Kent, Yerel Yönetim

  • Temin Süresi 30 - 50 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

This highly illustrated book describes the way places have been 'sold' or promoted to make themselves attractive locations as holiday resorts, residential areas or business centres. It examines the history of what is today universally practised by nearly all towns, cities and regions e.g. industrial towns competing for Japanese car plants, historic towns competing as tourist attractions, major cities competing for international investment by selling themselves as cultural capitals or to stage major events. The author looks at many examples from throughout the world of different ways in which selling places can work, the agencies involved and their varying motivations and effectiveness.

Table of Contents
Part 1 Foundations and Beginnings. Introduction. Selling the Frontier.
Part 2 Selling the Resort. Health Resorts and Watering Places. The Nations Tonic.
Part 3 Selling the Suburb. Mass Transit and Healthy Homes. Realm of Romance.
Part 4 Selling the Industrial Town. Selling Places or Buying Industries? An Honest Plainly Told?
Part 5 Selling the Post-Industrial City.
Marketing Re-invented Cities.
Come Celebrate our Dream.
Conclusions.
Bibliography.
Index

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