Small Big - Goldstein, Noah

Small Big

Noah Goldstein

Yayınevi: Profile Books

Yayın tarihi: 09/2014

ISBN: 9781781252741

Yazar : Robert Cialdini Steve Martin

İngilizce | 240 Sayfa |

Tür: Kişisel Gelişim

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At some point today you will have to influence or persuade someone – perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice – Steve Martin, Noah Goldstein and Robert Cialdini – describe how, in today’s information-overloaded world, it is now the smallest changes that lead to the biggest
differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIGpresents over fifty small changes – from the little adjustments that make meetings more effective to the costless alteration to  correspondence that saved a government millions. the small BIGis full of surprising, powerful – and above all, tiny – changes that could mean the difference between failure and success.

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