Social Media : How to Engage, Share, and Connect - Lutrell, Regina

Social Media : How to Engage, Share, and Connect

Regina Lutrell

Yayınevi: Rowman and Littlefield

Yayın tarihi: 08/2014

ISBN: 9781442226128

İngilizce | 260 Sayfa | 10,16x22,86x1,27 cm.

Tür: Medya-İletişim

  • Temin Süresi 30 - 42 iş günü

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Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through
a thorough history of social media and pioneers of the field; chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

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