Social Media in the Public Sector Field Guide : Designing and Implementing Strategies and Policies - Mergel, Ines

Social Media in the Public Sector Field Guide : Designing and Implementing Strategies and Policies

Ines Mergel

Yayınevi: Jossey Bass

Yayın tarihi: 12/2012

ISBN: 9781118109939

Yazar : Bill Greeves

İngilizce | 224 Sayfa | 17,53x23,11x1,27 cm.

Tür: Internet / Web  |  İş Yönetimi

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This hands-on practical guide (and companion to the Social Media in the Public Sector) offers a ready-to-use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community-driven website with links to the authors' blogs and practitioner social networks.

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