Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Emp - Bradley, Anthony

Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Emp

Anthony Bradley

Yayınevi: Harvard Business School

Yayın tarihi: 10/2011

ISBN: 9781422172360

Yazar : Mark McDonald

Ciltli | İngilizce | 256 Sayfa | 16,26x23,62x2,29 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?

In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster?and capitalize on?customers’ and employees’ collective efforts.

But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results:

? Vision: defining a compelling vision of progress toward a highly collaborative organization.
? Strategy: taking community collaboration from risky and random success to measurable business value.
? Purpose: rallying people around a clear purpose, not just providing technology.
? Launch: creating a collaborative environment and gaining adoption.
? Guide: participating in and influencing communities without stifling collaboration.
? Adapt: responding creatively to change in order to better support community collaboration.

The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2018 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı