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Startup Owners Manual : The Step-By-Step Guide for Building a Great Company 1 - Blank, Steve

Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company 1

Steve Blank

Yayınevi: K & S Ranch

Yayın tarihi: 03/2012

ISBN: 9780984999309

Yazar : Bob Dorf

Ciltli | İngilizce | 608 Sayfa | Büyük boy  |  19,05x23,88x3,3 cm.

Tür: İşletme-Pazarlama

  • 270,00 TL

Power your startup to success with The Startup Owner's Manual. 
 
This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank. 
 
Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
 Use the Customer Development method to bring your business idea to life  Conduct your search for a scalable, profitable business model  Incorporate the Business Model Canvas as the organizing principle for startup hypotheses  Find Product-Market fit  Get, Keep and Grow customers   Fuel growth with metrics that matter   Avoid the 9 deadly sins startups commit most oftenThe Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. 
 
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.  

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