Strategic Entrepreneurship 4e  - Wickham, Philip

Strategic Entrepreneurship 4e

Philip Wickham

Yayınevi: Pearson Education

Yayın tarihi: 07/2006

ISBN: 9780273706427

İngilizce | 648 Sayfa |

Tür: İşletme-Pazarlama

  • Temin Süresi 10 - 45 iş günü

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The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and lecturers' course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.

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