Strategic Political Communication : Rethinking Social Influence, Persuasion and Propaganda - JOHNSON-CARTEE, KAREN

Strategic Political Communication : Rethinking Social Influence, Persuasion and Propaganda

KAREN JOHNSON-CARTEE

Yayınevi: Rowman and Littlefield

Yayın tarihi: 10/2003

ISBN: 9780742528826

Yazar : Gary Copeland

İngilizce | 230 Sayfa |

Tür: Siyaset Bilimi

  • Temin Süresi 30 - 42 iş günü

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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