Tourism Marketing - Hsu, Cathy H.C.

Tourism Marketing

Cathy H.C. Hsu

Yayınevi: John Wiley High Education

Yayın tarihi: 02/2008

ISBN: 9780470814901

İngilizce | 496 Sayfa |

Tür: İşletme-Pazarlama

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific.

This text will provide students with a thorough understanding of:
* a conceptual framework for tourism and travel marketing
* the role and importance of destination marketing organisations
* factors influencing tourism demand and supply
* characteristics of consumer-traveler behaviour
* services marketing in tourism
* the role of marketing research in management decision making
* approaches to branding, positioning and segmentation
* the philosophy of integrated marketing communications performance metrics

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