Transnational Audiences : Media Reception on a Global Scale   - Athique, Adrian

Transnational Audiences : Media Reception on a Global Scale

Adrian Athique

Yayınevi: Polity Press

Yayın tarihi: 05/2016

ISBN: 9780745670225

İngilizce | 224 Sayfa |

Tür: Medya-İletişim

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In this lively, thought-provoking and ambitious text, Adrian Athique examines media reception on a global scale. He considers the role and attitudes of transnational audiences as media consumers – a group that is growing in the “global network society.” The exchange of information, discourse and meaning across a bewildering array of cultural, geographic and political barriers has become a central concern for a broad range of disciplines in the humanities and social sciences. This book examines and dissects that discourse, placing transnational audiences in the body of media theory and defining the terrain.
Accessibly written, in a series of themed chapters, our attention is directed towards a number of geographic regions and social contexts in which the transnational reception of media content interfaces between the local and global imagination of media audiences.
A cross-media analysis that illustrates the distinctive formations of transnational reception emerging from different media forms, including cinema, playback media, television and Internet, Transnational Audiences illuminates the intersection of culture, nation and global exchange in a changing world.

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