Understanding Womens Magazines : Publishing Markets and Readership - GOUGH-YATES, ANNA

Understanding Women's Magazines : Publishing Markets and Readership

ANNA GOUGH-YATES

Yayınevi: Routledge

Yayın tarihi: 12/2002

ISBN: 9780415216395

İngilizce | 208 Sayfa |

Tür: Basın-Yayın  |  Toplumsal Cinsiyetler

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Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red .

Table of Contents
Preface.
1. 'Marie Claire - C'est Moi?' Gender, Identity and Women's Magazines
2. 'The Empire Strike Backs?': Magazine Publishing and Markets in the Late Twentieth Century
3. Who's That Girl?: Advertising Research and the Female Consumer
4. Seriously Glamorous or Glamorously Serious?: Working Out the 'Working Woman'
5. 'Magazines Sans Frontieres?': Women's Magazines and the 'European Invasion'
6. 'A New Breed of Read': Glossy Women's Magazines in the late 1980s
7. Desperately Tweaking Susan: The Business of Women's Magazines in the 1990.
Conclusions.
Footnotes.
Bibliography

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