What is e-business? : How the Internet Transforms Organizations - Li, Feng

What is e-business? : How the Internet Transforms Organizations

Feng Li

Yayınevi: John Wiley High Education

Yayın tarihi: 08/2006

ISBN: 9781405125581

İngilizce | 244 Sayfa | 246 x 173 mm

Tür: İşletme-Pazarlama

  • Temin Süresi 28 - 42 iş günü

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Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. This work offers a coherent introduction to e-business. It features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. It discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. It is supported by online lecturer and student resources.

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