100 Ideas that Changed Advertising - Veksner, Simon

100 Ideas that Changed Advertising

Simon Veksner

Yayınevi: Laurence King

Yayın tarihi: 01/2015

ISBN: 9781780675565

İngilizce | 216 Sayfa | 15,01x21,01x2,21 cm.

Tür: Grafik

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A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.

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