Advertising and Violence : Concepts and Perspectives   - Rifon, Nora J.

Advertising and Violence : Concepts and Perspectives

Nora J. Rifon

Yayınevi: Routledge

Yayın tarihi: 09/2014

ISBN: 9780765642691

Yazar : Marla B Royne Les Carlson

İngilizce | 320 Sayfa | 17,6x25,2x1,8 cm.

Tür: İş Dünyası

  • Temin Süresi 28 - 42 iş günü

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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

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