Advertising Excellence - Bovee, Courtland L.

Advertising Excellence

Courtland L. Bovee

Yayınevi: McGraw Hill

Yayın tarihi: 12/1994

ISBN: 9780071138529

İngilizce | 704 Sayfa |

Tür: İşletme-Pazarlama

This text provides coverage of theory and real-world applications in advertising, addressing core topics and new areas such as intercultural advertising. The advertising examples in the book come from all over the world.
The book integrates the key issues that tomorrow's advertising professionals will face, including integrated marketing communications (IMC), advertising technologies (such as digital visual editing systems), and emerging media (such as a direct-response television and computer-interactive networks). Throughout, there is a focus on decision-making and application of concepts - the text constantly stresses the practical implications of theories and requires students to make the same kinds of decisions they would make on the job.

Table of Contents
Part 1 Understanding advertising today
Part 2 Audience definition, research and planning
Part 3 The creative process
Part 4 Media choices
Part 5 Putting the campaign together

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2018 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı