Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives  - Vogelstein, Fred

Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives

Fred Vogelstein

Yayınevi: Harper Collins

Yayın tarihi: 10/2014

ISBN: 9780007518845

İngilizce | 272 Sayfa | 12,6x19,81x2,39 cm.

Tür: İş Dünyası

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The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch. Whether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's 'don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

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