Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement - Ryan, Damian

Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

Damian Ryan

Yayınevi: Kogan Page

Yayın tarihi: 06/2011

ISBN: 9780749460624

Yazar : Calvin Jones

İngilizce | 224 Sayfa | 16,99x21,41x1,6 cm.

Tür: İş Yönetimi

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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today s media-savvy consumer.
The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers.
Following the success of their first book, Understanding Digital Marketing, authors Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama s presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from the best in the business.

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