Beyond Free Coffee and Donuts : Marketing, Training and Development - Oberstein, Sophie

Beyond Free Coffee and Donuts : Marketing, Training and Development

Sophie Oberstein

Yayınevi: American Society for Training & Development

Yayın tarihi: 09/2003

ISBN: 9781562863166

İngilizce | 208 Sayfa | 251 mm x 178 mm

Tür: İnsan Kaynakları  |  İş Yönetimi

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"Beyond Free Coffee and Donuts" is a one-stop resource for workplace learning and performance professionals who are looking for creative ways to get their message heard by appropriate learners. As the author notes in the introduction, getting "butts in seats" is not a measure of success. A more important measure, according to this lively and entertaining book, is a training program that provides the right people learning the right skills to produce the right business results. "Beyond Free Coffee and Donuts" is designed to be a single resource for this important "get the word out" activity. The book covers everything you need to know from understanding what motivates customers (both external and internal) for your training services, to the nuts and bolts of designing, writing, and designing a successful marketing campaign.

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