Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps - Hitchens, Paul

Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps

Paul Hitchens

Yayınevi: John Murray

Yayın tarihi: 03/2016

ISBN: 9781473627550

Yazar : Julia Hitchens

İngilizce | 128 Sayfa | 12,9x19,81x0,99 cm.

Tür: İş Dünyası

  • Temin Süresi 28 - 42 iş günü

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Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.

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