Brand Success: How the Worlds Top 100 Brands Thrive and Survive 2e - Haig, Matt

Brand Success: How the World's Top 100 Brands Thrive and Survive 2e

Matt Haig

Yayınevi: Kogan Page

Yayın tarihi: 05/2011

ISBN: 9780749462871

İngilizce | 304 Sayfa | 13,79x21,41x1,8 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, "Brand Success" is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

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