Brave New World of Publishing : The Symbiotic Relationship Between Printing and Book Publishing - Breede, Manfred H.

Brave New World of Publishing : The Symbiotic Relationship Between Printing and Book Publishing

Manfred H. Breede

Yayınevi: Chandos

Yayın tarihi: 08/2008

ISBN: 9781843344407

Ciltli | İngilizce | 212 Sayfa | 15,24x23,62x1,78 cm.

Tür: Kütüphanecilik-Arşivcilik

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This book is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. Chapters discuss the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

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