Business and Society 3e : A Strategic Approach to Social Responsibility - Thorne, Debbie

Business and Society 3e : A Strategic Approach to Social Responsibility

Debbie Thorne

Yayınevi: Cengage Learning

Yayın tarihi: 03/2007

ISBN: 9780618823369

Yazar : Linda Ferrell O. C. Ferrell

İngilizce | 583 Sayfa | 229 mm x 188 mm

Tür: İşletme-Pazarlama

In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the connection between shareholders and stakeholders. The text's strong pedagogical framework reinforces core concepts and teaches students that social responsibility is not only about philanthropy, but also a strategic focus for fulfilling the economic, political, legal, and ethical responsibilities expected by its stakeholders--and the profitable results expected by shareholders. Through the use of case studies, best and worse practices, and real-life examples, the authors explore how companies fail or succeed according to their ability to adopt strategic social responsibility. The program's streamlined approach provides instructors with the opportunity to include other sources such as readings, cases, and projects. New online resources and a video program provide additional support for both instructors and students.

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