Business Communication Essentials 7e - Bovee, Courtland L.

Business Communication Essentials 7e

Courtland L. Bovee

Yayınevi: Pearson Education

Yayın tarihi: 06/2015

ISBN: 9781292093260

Yazar : John V. Thill

İngilizce | 528 Sayfa | Büyük boy  |  21,89x27,71x1,7 cm.

Tür: İşletme-Pazarlama

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For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world.

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