Business in Action with Real Time Updates 4e : Revised Edition - Bovee, Courtland L.

Business in Action with Real Time Updates 4e : Revised Edition

Courtland L. Bovee

Yayınevi: Pearson Education

Yayın tarihi: 01/2008

ISBN: 9780136154082

Yazar : John V. Thill

İngilizce | 504 Sayfa | Büyük boy  |  21,59 cm x 27,43 cm

Tür: İşletme-Pazarlama

KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source.

KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources.

MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

Prologue: Planning Your Business Career
Part I. Developing a business mindset
1. The Fundamentals of Business and Economics
2. Ethics and Corporate Social Responsibility
3. The Global Marketplace
4. Business Systems
Part II. Organizing the business enterprise
5. Business Structures
6. Small Business and Entrepreneurship
Part III. Managing for profitability
7. Accounting and Financial Management
8. Banking and Securities
Part IV. Creating and satisfying customers
9. Marketing Concepts and Strategies
10. Products and Pricing
11. Distribution and Customer Communication
Part V. Leading and supporting employees
12. Management Functions and Skills
13. Organization, Teamwork, and Motivation
14. Human Resources Appendices A. The U.S. Legal System and Business Law B. Personal Finance: Getting Set for Life

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