Business Models : A Strategic Management Approach - Afuah, Allan

Business Models : A Strategic Management Approach

Allan Afuah

Yayınevi: McGraw Hill

Yayın tarihi: 09/2003

ISBN: 9780072883640

İngilizce | 432 Sayfa |

Tür: Ekonomi

"Business Models: A Strategic Management Approach" draws on the latest research in strategic management to explicitly and fully explore business models. It draws on the latest research on to explore which activities a firm performs, how it performs them, and when it performs them to make a profit. It offers an integrated framework for understanding the relationship between the set of activities that a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the competitive forces in the firm's industry, and its ability to sustain a competitive advantage even in the face of change. It provides the link between resources, product-market positions and profits - how resources and product-market positions are translated into profits. Existing strategy texts demonstrate correlation between resources or product-market positions and profits, not their translation into profits. Additionally, it explores the relationship between business models and corporate social responsibility as well as the international component to business models. It offers a definition of business models that is deeply rooted in the resource-based and product-market theories of strategy.

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