Catering : A Guide to Managing a Successful Business Operation - Mattel, Bruce

Catering : A Guide to Managing a Successful Business Operation

Bruce Mattel

Yayınevi: John Wiley High Education

Yayın tarihi: 02/2008

ISBN: 9780764557989

Ciltli | İngilizce | 368 Sayfa | 240 mm x 193 mm

Tür: İş Yönetimi

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In this invaluable reference, "The Culinary Institute of America" provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, "Catering" is an indispensable guide for anyone who wants to succeed in this highly competitive field.

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