Chaotics : Business of Managing and Marketing in the Age of Turbulence - Kotler, Philip

Chaotics : Business of Managing and Marketing in the Age of Turbulence

Philip Kotler

Yayınevi: Amacom

Yayın tarihi: 05/2009

ISBN: 9780814415214

Ciltli | İngilizce | 224 Sayfa | 237 mm x 162 mm

Tür: Satış-Pazarlama

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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