Communication and New Media : From Broadcast to Narrowcast - Harrison, John

Communication and New Media : From Broadcast to Narrowcast

John Harrison

Yayınevi: Oxford University Press

Yayın tarihi: 01/2007

ISBN: 9780195553550

İngilizce | 439 Sayfa | Büyük boy  |  18,8x25,15x2,54 cm.

Tür: Medya-İletişim

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

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