Complete Marketer: 60 Essential Concepts for Marketing Excellence - McDonald, Malcolm

Complete Marketer: 60 Essential Concepts for Marketing Excellence

Malcolm McDonald

Yayınevi: Kogan Page

Yayın tarihi: 05/2013

ISBN: 9780749466763

Yazar : Mike Meldrum

İngilizce | 336 Sayfa | 15,39x23,19x2,21 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. 

McDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.

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