Consumer Behavior 10e PGE : Plus MyMarketingLab with Pearson Etext - Solomon, Michael R.

Consumer Behavior 10e PGE : Plus MyMarketingLab with Pearson Etext

Michael R. Solomon

Yayınevi: Pearson Education

Yayın tarihi: 06/2012

ISBN: 9780273767411

İngilizce | Büyük boy  |  21,41x27,61x2,21 cm.

Tür: İşletme-Pazarlama

Table of Contents 

Section 1: Consumers in the Marketplace

Chapter 1: Buying, Having, and Being 

Section 2:  Consumers as Individuals

Chapter 2: Perception

Chapter 3: Learning and Memory

Chapter 4: Motivation and Global Values

Chapter 5: The Self

Chapter 6: Personality and Psychographics

Section 3: Consumers as Decision Makers

Chapter 7: Attitudes and Persuasion

Chapter 8: Decision Making

Chapter 9: Buying and Disposing

Chapter 10: Organizational and Household Decision Making

Section 4: Consumers and Subcultures

Chapter 11: Groups and Social Media

Chapter 12: Social Class and Lifestyles

Chapter 13: Subcultures

Chapter 14: Culture

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