Customer Behavior 2e : Managerial Perspective - Sheth, Jagdish N.

Customer Behavior 2e : Managerial Perspective

Jagdish N. Sheth

Yayınevi: Cengage : South Western

Yayın tarihi: 02/2003

ISBN: 9780030343360

İngilizce | 544 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

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Description
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

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