CUSTOMER INTIMACY - Wiersema, Fred

CUSTOMER INTIMACY

Fred Wiersema

Yayınevi: Harper Collins

Yayın tarihi: 03/1998

ISBN: 9780006388395

İngilizce |

Tür: İş Yönetimi

What makes British Airways, Xeros and Levi Strauss such successful companies with record profits and sky-high reputations? One in three of today’s market-leading companies is making the most of practices bestselling author Fred Wiersema calls ‘customer intimate’. Customer-intimate companies earn their customers’ confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as if they were two different aspects of the same organization, jointly pursuing mutual success. Using a large number of examples from some of the best-known and most successful customer-intimate businesses, Fred Wiersema describes how to: Initiate the shift to customer intimacy and address the possible pitfalls Learn to choose and engage customers and provide complete solutions to their needs Reshape your culture and create new systems and structures to support it Recognize the apparently appealing prospect that could mean trouble Customer Intimacy is essential reading for anyone considering the next step beyond quality thinking, lean management and business reengineering – and for anyone who wants their company to thrive in today’s fiercely competitive environment.

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