Data Mining for Business Intelligence : Concepts, Techniques and Applications in MS Excel 2E - Shmueli, Galit

Data Mining for Business Intelligence : Concepts, Techniques and Applications in MS Excel 2E

Galit Shmueli

Yayınevi: Wiley-Blackwell

Yayın tarihi: 11/2010

ISBN: 9780470526828

Yazar : Nitin R. Patel Peter C. Bruce

Ciltli | İngilizce | 404 Sayfa | Büyük boy  |  18,39x25,2x2,59 cm.

Tür: Bilgisayar / Veritabanı & Sql

Data Mining for Business Intelligence, Second Edition uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models. Featuring complimentary access to XLMiner®, the Microsoft Office Excel® add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of DM techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples, now doubled in number in the second edition, are provided to motivate learning and understanding. This book helps readers understand the beneficial relationship that can be established between DM and smart business practices, and is an excellent learning tool for creating valuable strategies and making wiser business decisions. New topics include detailed coverage of visualization (enhanced by Spotfire subroutines) and time series forecasting, among a host of other subject matter.

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