Demystifying Strategy: How to Become a Strategic Thinker - Grundy, Tony

Demystifying Strategy: How to Become a Strategic Thinker

Tony Grundy

Yayınevi: Kogan Page

Yayın tarihi: 10/2012

ISBN: 9780749465681

İngilizce | 336 Sayfa | 15,6x23,19x1,8 cm.

Tür: İş Yönetimi

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Demystifying Strategy: How to become a strategic thinker provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises.
Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy gurus , construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies. The book includes a great number of case studies from a range of international companies such as Barclaycard, Diageo, easyJet, Economist Group, Emirates Airlines, Ernst & Young, HSBC , KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone.

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