Develop Your PR Skills  - Richardson, Neil

Develop Your PR Skills

Neil Richardson

Yayınevi: Kogan Page

Yayın tarihi: 06/2010

ISBN: 9780749459703

Yazar : Lucy Laville

İngilizce | 176 Sayfa | 13,79x21,59x1,4 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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"Develop Your PR Skills" is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

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