Digital Marketing : Strategy, Implementation and Practice - Chaffey, Dave

Digital Marketing : Strategy, Implementation and Practice

Dave Chaffey

Yayınevi: Pearson Education

Yayın tarihi: 07/2012

ISBN: 9780273746102

Yazar : Fiona Ellis-Chadwick

İngilizce | 728 Sayfa | Büyük boy  |  19,41x26,39x2,79 cm.

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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