Do It Yourself Lobotomy : Open Your Mind to Greater Creative Thinking - Monahan, Tom

Do It Yourself Lobotomy : Open Your Mind to Greater Creative Thinking

Tom Monahan

Yayınevi: John Wiley

Yayın tarihi: 03/2002

ISBN: 9780471417422

Ciltli | İngilizce | 262 Sayfa |

Tür: Reklamcılık - Halkla İlişkiler

  • Temin Süresi 28 - 42 iş günü

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An "Adweek" book. Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising, Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking[trademark], 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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