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E-Commerce 2017 13e - Laudon, Kenneth C.

E-Commerce 2017 13e

Kenneth C. Laudon

Yayınevi: Pearson Education

Yayın tarihi: 07/2017

ISBN: 9781292211688

Yazar : Carol Guercio Traver

İngilizce | 912 Sayfa |

Tür: İşletme-Pazarlama

  • 145,00 TL

Understanding the Vast and Expanding Field of E-commerce

 

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

 

In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Table of Contents

1.    INTRODUCTION TO E-COMMERCE

2.    E-COMMERCE INFRASTRUCTURE

3.    BUILDING AN E-COMMERCE PRESENCE

4.    E-COMMERCE SECURITY AND PAYMENT SYSTEMS

5.    E-COMMERCE BUSINESS STRATEGIES

6.    E-COMMERCE MARKETING AND ADVERTISING

7.    SOCIAL, MOBILE, AND LOCAL MARKETING

8.    ETHICS, LAW, AND E-COMMERCE

9.    ONLINE MEDIA

10. ONLINE COMMUNITIES

11. E-COMMERCE RETAILING AND SERVICES

12. B2B E-COMMERCE

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