eCommerce 2016 12e : Business, Technology, Society - Laudon, Kenneth C.

eCommerce 2016 12e : Business, Technology, Society

Kenneth C. Laudon

Yayınevi: Pearson Education

Yayın tarihi: 03/2016

ISBN: 9781292109961

Yazar : Carol Guercio Traver

İngilizce | 912 Sayfa | Büyük boy  |  20,19x25,2x3,2 cm.

Tür: İşletme-Pazarlama  |  Bilgisayar-Akademik

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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