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Entrepreneurship and Innovation in New Media Ecosystem : Proceedings of 3rd International New Media - Akçay, Deniz

Entrepreneurship and Innovation in New Media Ecosystem : Proceedings of 3rd International New Media

Deniz Akçay

Yayınevi: İstanbul Gelişim Üniversitesi Yayınları

Yayın tarihi: 01/2018

ISBN: 9786054827459

Editör : Tugay Sarıkaya Onur Doğan

İngilizce | 346 Sayfa | 16 x 24 cm

Tür: Medya-İletişim

  • 39,10 TL
  • 46,00 TL

Contents / İçindekiler

Social Media and Hybrid Organizations: Which Culture?    1
Gaia MORETTI

Technology, Audiovisual and Contamination      25
Gianni AURELI

Criticizing Brands by Using Their Own Advertisements in the Social Media:
Consumer Adapted Advertisements as a New Form of Consumer Response  47
Çiğdem BAŞFIRINCI, Gülcan ŞENER

Pakistani Youth and Use of New Media       77
Lubna ZAHEER

Reading New Media Representations Through Dramaturgical Model:
The Answer to the Question “Which Me?” in the Context of Exteriorization
of Multiple Selves through Instagram       95
Burcu Kaya ERDEM, Rabia Zamur TUNCER

Gender Equality and Communicative Power of Individuals on Twitter: A Research
on Twitter Communication During 2014 Presidential Election in Turkey  125
Kamil DEMIRHAN

Did the Digital Music Platforms Killed Radio’s Music Box Function? A Study
on Music Platform Preferences of Students from the Faculty of Communication 143
Mihalis KUYUCU

Diffusion of Slow Media Innovation       179
Şule Yüksel ÖZMEN, Onur OĞUR

The Function of Marketing Communication in Malawi Tourism   197
Maryam CHILUMPHA

Gamification Applications in Hospitality and Travel Industry: Presenting
Current Situation and Offering a Unified Model Using New Media   221
Yaşar GÜLTEKİN, Zuhal ÇİLİNGİR ÜK

Design Features of Online Marketplaces: A Critical Appraisal    245
Merve TÜRKMEN BARUTÇU

Social Media Use in Organizations: A Cross-Country Analysis    263
Naciye Güliz UĞUR

Online Media Relations as a Strategy of Public Relations: A Research on Online
Press Rooms of the Most Liked Turkish Companies     275
Gaye Aslı SANCAR

New Media's Digital Bell-Jar Impact: A Review on Generation Z   297
Ayşe Aslı SEZGIN

Social Media and its Importance in Modern Era     319
Md Mahady HASAN

 

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