Essentials of Business Research Methods - Hair, Joe F.

Essentials of Business Research Methods

Joe F. Hair

Yayınevi: Routledge

Yayın tarihi: 09/2015

ISBN: 9780765646132

Yazar : Phillip Samouel Mary Celsi Arthur Money Michael Page

İngilizce | 506 Sayfa | Büyük boy  |  19,05x23,11x2,79 cm.

Tür: İş Dünyası

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Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

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