Essentials of Entrepreneurship and Small Business Management 8e PGE - Scarborough, Norman M.

Essentials of Entrepreneurship and Small Business Management 8e PGE

Norman M. Scarborough

Yayınevi: Pearson Education

Yayın tarihi: 05/2015

ISBN: 9781292094861

Yazar : Jeffrey R. Cornwall

İngilizce | 720 Sayfa | 14,86x21,41x1,85 cm.

Tür: İşletme-Pazarlama

  • Temin Süresi 10 - 45 iş günü

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Now in its Eighth EditionEssentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy.

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