Festival and Events Management : An International Arts and Culture Perspective - Yeoman, Ian

Festival and Events Management : An International Arts and Culture Perspective

Ian Yeoman

Yayınevi: Butterworth Heinemann

Yayın tarihi: 10/2003

ISBN: 9780750658720

Yazar : Martin Robertson Jane Ali-Knight

İngilizce | 448 Sayfa | 16,51x23,37x2,79 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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"Festival and Events Management: An International Perspective" is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. It provides practical applications, models and illustrations of the event management operation from a variety of international perspectives. It demonstrates how to manage and market the arts and leisure experience. It includes international case studies from Europe, New Zealand, Australia and USA.

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