Framework for Marketing Management 6e - Kotler, Philip

Framework for Marketing Management 6e

Philip Kotler

Yayınevi: Pearson Education

Yayın tarihi: 06/2015

ISBN: 9781292093147

Yazar : Kevin Lane Keller

İngilizce | 352 Sayfa | Büyük boy  |  18,8x23,01x1,4 cm.

Tür: İşletme-Pazarlama

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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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