Gaining and Sustaining Competitive Advantage 4e PIE - Barney, Jay B.

Gaining and Sustaining Competitive Advantage 4e PIE

Jay B. Barney

Yayınevi: Pearson Education

Yayın tarihi: 09/2010

ISBN: 9780132479066

İngilizce | 512 Sayfa | Büyük boy  |  18,59x22,4x2,01 cm.

Tür: İşletme-Pazarlama

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Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

Table of Contents 

PART I:  The Logic of Strategic Analysis
Chapter 1. Introduction: What Is Strategy?
Chapter 2. Firm Performance and Competitive Advantage
Chapter 3. Evaluating Environmental Threats
Chapter 4. Evaluating Environmental Opportunities
Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View

PART II:  Business Strategies
Chapter 6. Cost Leadership
Chapter 7. Product Differentiation
Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9. Tacit Collusion: Cooperation to Reduce Competition

PART III:  Corporate Strategies
Chapter 10. Vertical Integration Strategies
Chapter 11. Diversification Strategies
Chapter 12. Implementing Corporate Diversification
Chapter 13. Strategic Alliances
Chapter 14. Merger and Acquisition Strategies
Chapter 15. International Strategies

 

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