General Management : Processes and Action - Garvin, David A.

General Management : Processes and Action

David A. Garvin

Yayınevi: McGraw Hill

Yayın tarihi: 08/2001

ISBN: 9780071130257

İngilizce | 768 Sayfa |

Tür: İşletme-Pazarlama

"General Management: Processes and Action" by David Garvin focuses on implementation, and the way that general managers get things done. Typically they work through processes like strategic planning, business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design, direction and functioning of processes is essential to effective management. The aim of the "General Management" is to develop in students a deeper understanding of these activities and their links to performance. The author, David Garvin, is known for his cases. His cases are currently being used at such schools as Wharton, Stanford, Columbia and MIT.

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